Street Smart Direct Marketing

Now profit from the lessons learned in over 40 years of successful direct marketing!
BUY NOW From the Foreword by Denny Hatch “Only after decades in the trenches -- of savoring winners and analyzing losers, of choosing lists, creating media plans and punching adding machines -- does a practitioner become a true artist in the field of direct marketing." Street Smart Direct Marketing is Lee Marc Stein's retrospective. For the newbie, Street Smart Direct Marketing is a massive checklist of how to make choices -- what to do and what not to do. The seasoned pro will be able to go through it and say, "Holy smoke! This is the ultimate refresher -- reams of stuff I used to know and haven't thought about in years!" The choices to be made are all here: Lists and Media, Lifetime Value, Offers, Renewals, Testing, E-mail Marketing, Timing, Direct Mail, The Art and Science of Copywriting, TV or Not TV? When a boss, client or subordinate starts bugging you to try a sweepstakes, save money by using postcards, spend a fortune on DRTV or allocate a large chunk of the budget for some cockamamie scheme such as branding or word-of-mouth advertising, let the wisdom and experiences of Lee Marc Stein help you make the right choice.” "Lee actually thinks about what he does, how he does it, and cares how well it works. What's more, he's willing to share those hard-earned lessons of a lifetime with us in this terrific new book. Every chapter of Street Smart Direct Marketing includes profitable lessons you can apply, expensive mistakes you can avoid, all told in a warm and witty way." – Alan Rosenspan, winner of 19 DMA Echo Awards, Developer of the DMA’s Creative Strategy Seminar. "Lee is truly one of the great direct marketing minds... and thank goodness he is willing to share his wisdom. I’ve found his newsletter invaluable for many years, and I am delighted he’s made the effort to put some of his best pieces into a book.” – Brian Kurtz, Executive VP, Boardroom, Inc. "I felt like you were visiting us at my agency, and you were teaching us the course and peppering your points with good examples. The best part is that you talk about all the "insider secrets" that only veterans know. This book will really help marketers lift their response rates and save them money... and it is an entertaining read." – Lois Geller, President, Mason & Geller Click here to view Table of Contents Street Smart Direct Marketing is available as a Download Only or in a Print Edition. Lee Marc Stein Ltd. is a supporter of Reading Is Fundamental and will make a donation to this worthwhile organization. BUY NOW

Now profit from the lessons learned
in over 40 years of successful direct marketing!

From the Foreword by Denny Hatch

“Only after decades in the trenches -- of savoring winners and analyzing losers, of choosing lists, creating media plans and punching adding machines -- does a practitioner become a true artist in the field of direct marketing."

Street Smart Direct Marketing is Lee Marc Stein's retrospective.

For the newbie, Street Smart Direct Marketing is a massive checklist of how to make choices -- what to do and what not to do.

The seasoned pro will be able to go through it and say, "Holy smoke! This is the ultimate refresher -- reams of stuff I used to know and haven't thought about in years!"

The choices to be made are all here: Lists and Media, Lifetime Value, Offers, Renewals, Testing, E-mail Marketing, Timing, Direct Mail, The Art and Science of Copywriting, TV or Not TV?

When a boss, client or subordinate starts bugging you to try a sweepstakes, save money by using postcards, spend a fortune on DRTV or allocate a large chunk of the budget for some cockamamie scheme such as branding or word-of-mouth advertising, let the wisdom and experiences of Lee Marc Stein help you make the right choice.”

"Lee actually thinks about what he does, how he does it, and cares how well it works. What's more, he's willing to share those hard-earned lessons of a lifetime with us in this terrific new book. Every chapter of Street Smart Direct Marketing includes profitable lessons you can apply, expensive mistakes you can avoid, all told in a warm and witty way."
– Alan Rosenspan, winner of 19 DMA Echo Awards, Developer of the DMA’s Creative Strategy Seminar.

"Lee is truly one of the great direct marketing minds... and thank goodness he is willing to share his wisdom. I’ve found his newsletter invaluable for many years, and I am delighted he’s made the effort to put some of his best pieces into a book.”
– Brian Kurtz, Executive VP, Boardroom, Inc.

"I felt like you were visiting us at my agency, and you were teaching us the course and peppering your points with good examples. The best part is that you talk about all the "insider secrets" that only veterans know. This book will really help marketers lift their response rates and save them money... and it is an entertaining read."
– Lois Geller, President, Mason & Geller

Click here to view Table of Contents

Street Smart Direct Marketing is available as a Download Only or in a Print Edition.

Lee Marc Stein Ltd. is a supporter of Reading Is Fundamental and will make a donation to this worthwhile organization.

BUY NOW